At the Intersection of Luxury and Value

It is generally accepted that the charter operator industry caters to people with deep pockets, those who can afford the comfort and the trappings that come with chartering a flight to a destination for business or leisure. Customers in this segment also pay attention to how much the charter flight is going to cost. They have high expectations for what they have purchased and want to ensure that the money they spend is commensurate with the value they receive.  Spending money wisely for a charter flight provides the comfort and peace of mind about the value of the charter flight that is delivered, whether it is negotiating a multi-million-dollar deal, hosting a wedding or taking a trip for pleasure.

Delivering value to the end consumer for the money they intend to spend is a particularly important consideration at Charter and Go. It is an important goal for every booking to win repeat business in the charter industry. One of the guiding principles of Charter and Go that connects customers with charter operators is to create a product that lies at the intersection of luxury and value.

Ultimately to be successful and grow the business, luxury brands must deliver value to customers. A luxury brand is characterized by providing superior onboard experience, a top-quality product, the right product, and, ultimately, an innovative and seamless customer experience based on their personal preferences.

Capturing consumer preferences through stated preferences from surveys and implied preferences from data, advances in online marketing and effective usage of digital media all contribute to improving the customer experience and growing the charter industry with new customers who access the untapped potential of a latent market. At Charter and Go, we take the business workflow of flight search, also known as shopping for charter flights, very seriously. Our goal with every customer flight search is to provide the best unbiased match of the right product based on customer preferences, aircraft type, price sensitivity and ultimately the best value for the trip.

We accomplish this with sophisticated algorithms for attribute-based aircraft matching, active repositioning with dynamic span for search based on the elapsed time for the flight, creative routings to maximize revenue producing opportunities with empty legs for the charter operator and a bargain for the end consumer and 1:1 customer centric dynamic pricing based on customer loyalty and retention. Above all, we ensure that the charter operator has supreme confidence with Active Cost Transparency (ACT), that factors variability into the component cost estimates, that the trip is profitable for the income statement. Leveraging these tools, Charter and Go will deliver the right product to the right customer at the intersection of luxury and value.

Ann Vinod –VP of Finance